Social Media Strategy for Engagement, Conversion & Client Acquisition with QR Video Code & Email Automation
1. Brand Information
- Brand Name: __________________________________________
- Website/Online Presence: _______________________________
- Industry/Niche: ________________________________________
- Core Product/Service Offering: __________________________
- Unique Value Proposition (UVP): _________________________
2. Campaign Objectives
- What are your primary goals? (Check all that apply)
- ☐ Increase brand visibility & engagement
- ☐ Build and grow email subscriber list
- ☐ Drive traffic from QR Video activations
- ☐ Capture leads & nurture via autoresponders
- ☐ Convert social followers into paying clients
- ☐ Boost direct online/offline sales
- Top 3 KPIs (Key Performance Indicators):
3. Target Audience Insights
- Primary Persona:
- Age: __________ Gender: __________ Location: __________
- Pain Points/Needs: __________________________________
- Social Platforms They Use Most: ______________________
- Preferred Content Format for Engagement:
- ☐ Short-form video (Reels, TikTok, Shorts)
- ☐ QR-linked branded video campaigns
- ☐ Educational/How-to content
- ☐ Case studies/testimonials
- ☐ Promotions, offers & giveaways
4. QR Video Code Integration
- How will QR Video be used? (Check all that apply)
- ☐ Product Packaging → QR to explainer video/landing page
- ☐ Event Flyers/Posters → QR to RSVP form
- ☐ Social Media Ads → QR to email signup with lead magnet
- ☐ In-store displays → QR to instant discount/coupon
- Preferred QR Video Destination:
- ☐ Email signup landing page
- ☐ Direct sales page
- ☐ Lead magnet (eBook, PDF, webinar access)
- ☐ Branded storytelling video
5. Email List Building & Automation
- Do you currently have an email list? ☐ Yes ☐ No
- Email Platform/Autoresponder Preference:
- ☐ Mailchimp
- ☐ ActiveCampaign
- ☐ ConvertKit
- ☐ GetResponse
- ☐ Other: __________________________
- Lead Magnet/Offer for Opt-in:
- ☐ Free eBook / Guide
- ☐ Webinar / Training Session
- ☐ Discount Code
- ☐ Exclusive Content / Early Access
- ☐ Other: __________________________
- Follow-up Email Sequence Goals:
- ☐ Nurture trust & authority
- ☐ Promote core offer
- ☐ Drive webinar/event attendance
- ☐ Upsell / Cross-sell
6. Social Media Strategy Framework
- Priority Platforms:
- ☐ TikTok
- ☐ YouTube
- ☐ Other: _________________________
- Content Calendar Frequency:
- ☐ Daily
- ☐ 3–5 times per week
- ☐ Weekly
- Primary Call-to-Action (CTA):
- ☐ Scan QR Code to Join Email List
- ☐ Book a Consultation
- ☐ Shop Now
- ☐ Register for Event
- ☐ Download Resource
7. Competitor & Market Research
- Top 3 Competitors: _____________________________________
- What they do well: ____________________________________
- Opportunity for your brand to stand out: ________________
8. Budget & Timeline
- Estimated Monthly Budget for Paid Ads: $ ____________
- Tech Budget for QR Video Code & Email Automation Tools: $ ______
- Campaign Duration / Key Dates: ________________________
9. Success Definition
- What does a successful campaign look like to you?
- How do you want prospects to feel after engaging with your QR Video Code + social funnel?
10. Next Steps
- Primary Contact Person: ______________________________
- Email: _____________________________________________
- WhatsApp/Phone (Optional): ___________________________________
✅ CTA for Online Submission:
Submit Your Brand Brief Now & Let’s Build a QR Video-Powered Social Funnel with Autoresponder Integration for Email Sequence Marketing Campaign That Converts Followers into Clients.
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